Small businesses continue to face momentous stress and challenges during the recent coronavirus outbreak. More than ever before, businesses are getting creative and thinking outside of the box to not only provide for their customers but to provide for their employees and families. Check out these three must-do steps to keep your business thriving in uncharted waters.
Most importantly, make sure your customers know your business is open and in what capacity. For example, if you own a fitness center that is currently closed but you offer online streaming classes, make that known to customers on your physical storefront, website, and social media pages. If you are a restaurant owner, provide clear instructions for patrons regarding dine-in services and how to place a to-go order on the phone or over the web. Consider using highly viewable signage, such as banner printing blue springs mo, to help customers understand how they can support your business operations.
Individuals are online more than ever before to stay connected with others. As a business owner, it is crucial that you actively update your website and social media channels with changes regarding hours of operation and product sales. Take it one step further by actively engaging customers with social media. If you own a clothing boutique, consider hosting digital “flash sales” to incentivize customers to log on and bid for rare items. Own a salon or barbershop? Integrate a booking system with your social media pages to reduce phone traffic and ensure customers can get an appointment with ease. Host a Q&A session, take customers on a behind-the-scenes tour of your business, or interview employees to provide unique digital content.
Connect with local businesses to create community-pleasing promotion strategies. For example, if you own a restaurant, partner with a neighborhood bakery to offer a savings deal when customers show a receipt at either participating establishment. These unique partnerships help businesses earn money while supporting one another.
Small businesses are the backbone of our nation. Keep striving forward and you will succeed!