It can be a long and difficult progress to grow your website and get that traffic that you need to see growth. You may find that as you get traffic, you still don’t see the sales numbers that you want. There are many reasons that this might be the case and there are solutions to help you get out of that predicament such as using conversion rate optimization or CRO.
You Need to Convert Traffic
It’s not enough to just have traffic on your website as this is just a number. In fact, it can pay to have a lower traffic number if most of those website visitors turn into sales. Traffic is meaningless to you as a business unless you are converting that traffic into buyers and new customers so your business has a chance to grow. There are many conversion rate optimization tips you can use to ensure that your traffic numbers turn into real customers.
Landing Page
One way to get that traffic converted into sales is to simply have a great landing page. You want people to be excited to visit your site so you need them to enter your website and have a look around. On your landing page, you should provide a call to action which gets them clicking. You can then offer them something for free in exchange for an email address for your mailing list such as a free eBook or some other sort of offer. You need to give them an incentive to stay on the site and have a look around at the products or services you have to offer. You can also give them more than one offer. For example, if they buy from you give them something for free after the sale or direct them to another page once the primary offer has been given to them.
Data Analysis
To convert traffic, you need to know where that traffic is coming from and what pages they are looking at. This will help you improve your site and give you a real look into the behaviors of site visitors. The more you understand the web traffic that you’re getting, the easier it will be to market to that traffic and convert more visitors into customers.
Market to Them Smartly
Once you have an email address or make a sale, you have a way to market to your existing and new customers. Make sure these emails are informative and that you give the reader something each time you send one to them. The email should not be a sales pitch for the most part but a way to connect with the customer to get them to come back and buy. You should also ensure that your social media presence is uniform and providing the same messages to customers so there is no confusion.
Leave a Trial of Breadcrumbs
The breadcrumb technique is also a good way to reach people. This is where you ask for a small snippet of information form someone such as just their name and on the next page you ask for more such as their email address or phone number. By just asking for a name, they won’t feel as pressured. You can do this by just asking them a question and they if they are interested they can be taken to a new page where your main marketing kicks into gear.
Summary
You need to convert traffic once you have it. The amount of traffic doesn’t matter if none of it is converting, so optimize your site as this will lead to a better conversion rate and more money in your pocketbook.
