How to Use Business Statistics to Build a Marketing Plan

Analyzing the current market allows you to take a good look at your competitors and where you stand as a business within the market. Are you leading the market or are you far behind from being at the top? Business statistics allow you to see where you are with your product or service. This data not only gives you a ranking, but also allows you to determine what your strong points are and areas that need development and improvement. In addition, you will be able to see areas within the marketplace that are opportunities.

Building a marketing strategy cannot be done without using business statistics. This is because a marketing strategy is designed for branding a company by building a name customers trust and remember. If you don’t know where you stand with the competitors in the market, then it is difficult to build a strategy that will work. A strategy needs to consist of creating a larger customer base, forging ahead of the competitors, building a better product, and a name that customers trust.

Once a marketing strategy has been determined for a company, the steps to accomplish it must be put in place. These steps will be the methods of marketing which work best to achieve the goals set in place. Business statistics can help determine which marketing techniques will work best to achieve the expected outcome. Having the right steps in place to achieve your marketing goals are important if you want the marketing plan to be successful. Statistics can provide data for which techniques and steps have worked for other businesses and also provide information about those that have failed. This way, you can learn from others mistakes.

Business statistics also allow you to determine the approximate cost of a marketing plan also. This information might be the amount of money your competitors spent on their strategies to succeed or it might include internal data of previous years and the amount of money you have spent.

The time it will take for a marketing plan to be planned, designed, and implemented can also be estimated or determined through the use of business statistics. If you have never designed a marketing plan before, then researching market data will be very useful to you. Creating a realistic timeline is very important. The last thing you want to do is underestimate a project by a month or two and be working for free.

A marketing plan relies almost entirely on business statistics and current market data regarding competition, successful techniques, cost, and even the time the project will take. Research is required for total success with a marketing plan to effectively brand a company and build a name customers trust.…

The 7 Questions You Must Ask Before Hiring Your Next Janitorial Company

Is your current janitorial company’s idea of cleaning your building simply pulling the trash?

Are you tired of inconsistent or non-existent service? Does it bother you that different people are in your building each time it is cleaned? Is it frustrating you that when you call to complain, you are not getting your issues resolved?

If so, it is time to look for another janitorial company. But wait, haven’t you been through all of this before? Wouldn’t you like to find a janitorial company that you can build a long term relationship with, and feel like you are getting your money’s worth at the same time?

This can be done, and here are the seven questions you need to ask any prospective janitorial company:

1. Are you bonded and insured?

If you are dealing with a reputable janitorial company, they will have commercial general liability insurance. This covers your building, and your neighbor’s building for any damages that occur during the cleaning of your building.

We never like to think of anything bad happening, but if it does, the only way to protect your business is if your cleaning company had CGL (commercial general liability) insurance when you retained them.

Most state minimums for CGL insurance is $300,000.00 per occurrence. However, to be on the safe side, look for a company with at least $1 million in CGL insurance.

The bond covers employee dishonesty, such as theft or vandalism. Many bonds start out as low as $5,000.00 in coverage. Established companies will carry anywhere from $50,000.00 to $100,000.00 bonds.

You may ask for a copy of their bond and insurance during the bid process. If they cannot provide this, you should not consider their proposal.

2. Do you perform background checks and drug testing?

Again, this is a common practice with reputable cleaning companies. And they will be willing to provide you with this for each person in your building.

3. How long have you been in business?

Established companies will have references that span several years. Do you really want to open up your facility to a start up business?

Also, make sure that the managers or supervisors are full time. If you are dealing with someone who has a “day job” what will happen if you try to contact them while they are working their other job?

4. How many employees do you have?

This may seem like an odd question, but what if your cleaner is sick? Do they have a back-up plan to get your building cleaned?

5. What type of training do your personnel receive?

Is there a formal training program followed? Can they provide you with proof of this training? This can be the difference between a long term service and a “90 day wonder.”

6. What if I am unhappy with your service?

How easy is it to contact you? Is there 24 hour availability? How fast can a conflict be …

Important Aspects of Carpet Cleaning

Carpets give a beautiful look to the house but maintaining them is not an easy job. Pets and kids make the carpet cleaning very difficult. Removal of stains, dirt and dust can be done more easily through modern ways as compared to the traditional ways which are quite tedious. Neat carpets look more elegant and are free of allergens and dirt. The carpets cleaned and maintained regularly are longer lasting then the poorly maintained ones.

Carpets Steam Cleaning or High pressure hot water extraction technique includes steps like preconditioning with an alkaline agent, cleaning with a brush or an automatic cleaning machine such as wand and removal of preconditioned with acetic acid. This process leads to perfect carpet cleaning compared to soaps. Extraction is done with hot water and the carpets are then dried using fans.

This industry is governed by Institute of Inspection, cleaning and restoration certification (IICRC). It is a nonprofit organization which sets standards for modern carpet cleaning.

Dry mat washing is done using a 98% biodegradable absorbent compound. This compound is spread over the carpet and then scrubbed. Another method of dry mat clean out is encapsulation; this method is now being taken up as an important tool of professional carpet cleaning. In this method the cleaning solution is applied by a brush applicator or sprayer. The soil and dirt particles become encapsulated into a dry residue. This residue is then immediately removed with the help of vacuum. This method improves the look of the carpet.

Another method of carpet cleaning uses Bonnet, an industrial machine which spreads cleaning agent mixed with club soda. As the mixture is only adsorbed, therefore lesser amount of water is required for the extraction. Wet carpet cleaning with the help of a shampoo is no more popular as it may affect the beauty and appearance of the carpet.

In the household, vacuum cleaners and vacuum pumps are normally used for carpet cleaning. The agents like oxalic acid, turpentine oil, ammonia and chloroform etc are used for removing the stains from the carpet.

Many carpet steam cleaning machines are available in the market which can be used for the household purposes for e.g. Hoover Steamvac plus Steam Cleaner, Bissel power steamer plus carpet cleaner, Bissel big green clean machine Steam Cleaner and Dirt devil easy steamer carpet extractor etc.

It is advised to hire professional to ensure proper maintenance of expensive carpets. Mats should be given for cleaning every 6 months as the household vacuum cleaners can remove dust only from the surface of the carpet. Popular professional carpet cleaning companies are bright light cleaning services, sears cleaning services and London carpet cleaners etc. Proper cleaning and maintenance of carpets adds to their elegance and gives a new look to the house.…