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Who benefits more from reviews: The customers or the company

A lot of people think that it is only customers that benefit from reviews. This is considering in most cases that it is mostly customers that go through reviews of different companies before settling down for which company to patronize. So they majorly believe that reviews are only important to customers and harm companies on the other. However, this is not always the truth as companies can benefit immensely from reviews. This article will discuss how customers and companies benefit from reviews and state who benefits more.

How customers benefit from reviews

If you have ever come across posts where a person states that what was delivered to him or her was completely different from what they ordered for, then you would understand how frustrating it could be to patronize a wrong company. Thus, customers benefit from reviews in many ways. One is that they can get to know about the reputation of a company and how reputable that company is before they go ahead to patronize the company. Furthermore, reviews also provide customers with the opportunity of providing feedback to a company. They can talk about what the company did well, what the customer did wrongly and what they would want the company to change. The company could come across the details and subsequently make amends as recommended by the customer. The implication is that the customer will be able to enjoy better services in the future because they were able to drop online reviews. Another way reviews benefit customers is that they can get information, tips, and opinions about a wide range of companies and products. A lot of people who got to a dead end while using a product was able to know what to do by reading the review of another customer who stated how he overcame that particular challenge in his reviews.

How companies benefit from reviews

Companies with a lot of positive reviews can be sure of getting a steady flow of customers because a lot of customers now search for and only patronize companies that have a lot of positive reviews. Thus, when you position yourself as a company that satisfies other customers, they would leave positive reviews for you that will, in turn, bring in more customers who will patronize you and further leave positive reviews for you. Another way companies benefit from reviews is that they could sometime see information from customers’ reviews that would motivate them to be better or help them know what they can improve on.

Who benefits more from reviews between customers and companies?

Both customers and companies both benefit from reviews, especially when they are on the good part. Customers get to be sure that they would get quality service even before they patronize the company. Companies with positive reviews, on the other hand, will continue to get more customers and more positive reviews for as long as they maintain quality services that their customers are satisfied with. Thus, reviews are a win-win for both customers and companies.…