If you are serious about increasing profitability in your business, you should create a sales funnel for your business. This funnel is supposed to be the path that visitors follow and you get the chance to convert them into customers. When you have a good sales funnel in place, you can be sure to make more sales. However, a poor sales funnel will never convert your visitors into buyers. This is why every business owner needs to master sales funnels before implementing any strategy of converting visitors to customers.
Modern sales funnels, unlike traditional marketing methods, help create consumer-seller relationships which improves chances of conversions. Instead of leading people to a sales page, you will instead lead them to a squeeze page. This is the initial stage of the funnel. These clients might end up purchasing your products for a long time to come.
The most integral part of a sales funnel on a website is creating a mode in which they will leave their contact information -in most cases an opt-in form. With this form, you will collect email addresses and other information needed to reach out to these potential buyers with the intent of making them customers. To attract more people, make sure to provide them with freebies in exchange for their contact information. For example, if you are selling cooking equipment, you can provide recipe booklets. Ensure that the freebie you provide is related to what you want to sell to your customers.
Once you send your visitors a free gift after they sign up, they will not only enjoy the gift, but also be more than happy to read your next mail. This is only possible if you give a good gift in the first place. Otherwise, you will end up losing all of them. It is also important for you to keep emails short, relevant, and less frequent. Unless you focus on creating a good relationship, your email will be marked as spam.
In the funnel, your visitors don’t have to buy instantly. Just provide them with relevant material that they love first. Any future free products should be followed by complementary products available in your shop. Doing this will help you sell more.
Never worry about clients failing to purchase on the first offer. They have joined your communication channel already and will be there for a long time. Simply send them offers every once in a while, and you will get a decent number of conversions. If you are to win these buyer’s loyalty, you need to provide them with after-sale services that will make them appreciate your products and services.