Simple Steps to Create a Content Marketing Strategy

Traditional marketing is no longer considered an effective way of conveying messages to consumers. When you want to promote your brand, doing marketing in the digital world has become a necessity. When talking about digital marketing, this is not free from content marketing.

Every business is built to solve problems that many people have through the products or services offered. How can you show that your product is useful for your target customers? Good content marketing.

Not only used by large companies, content marketing is now also used by small businesses and startups. Here are the steps you can follow to produce a successful effective content strategy:

1. Focusing on Vision

Every business is built with a vision. If you make content without a mature vision, then this will waste time.

2. Determine Consumers

By determining who your target customers are, it will be easier for you to build the right content to market.

3. Researching Keywords

When creating a product or service, make sure you know exactly what keywords are used by target consumers when searching for a product. This makes it easy for you to make decisions about your writing material.

4. Create a Different Type

Design your content with a different type from the others. You can use info-graphics, giveaway, and other unique ways.

5. Make a Plan Calendar

Your brilliant ideas and your team will be more organized and awake if you create a calendar that includes all content marketing material plans.

6. Develop and Promote

Along with the process of practicing developing good content, there is no harm in starting to publish rudimentary content. You can publish it on your brand’s social media and see people’s reactions.

7. Perform measurements

Try to monitor your brand’s performance on every social media platform that your brand has. Using social media analytic tools can help you get the right insight to evaluate the marketing of content that you have run.

So, are you ready for strategy?…

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What to Do When You Get the Web Traffic You Want

It can be a long and difficult progress to grow your website and get that traffic that you need to see growth. You may find that as you get traffic, you still don’t see the sales numbers that you want. There are many reasons that this might be the case and there are solutions to help you get out of that predicament such as using conversion rate optimization or CRO.

You Need to Convert Traffic

It’s not enough to just have traffic on your website as this is just a number. In fact, it can pay to have a lower traffic number if most of those website visitors turn into sales. Traffic is meaningless to you as a business unless you are converting that traffic into buyers and new customers so your business has a chance to grow. There are many conversion rate optimization tips you can use to ensure that your traffic numbers turn into real customers.

Landing Page

One way to get that traffic converted into sales is to simply have a great landing page. You want people to be excited to visit your site so you need them to enter your website and have a look around. On your landing page, you should provide a call to action which gets them clicking. You can then offer them something for free in exchange for an email address for your mailing list such as a free eBook or some other sort of offer. You need to give them an incentive to stay on the site and have a look around at the products or services you have to offer. You can also give them more than one offer. For example, if they buy from you give them something for free after the sale or direct them to another page once the primary offer has been given to them.

Data Analysis

To convert traffic, you need to know where that traffic is coming from and what pages they are looking at. This will help you improve your site and give you a real look into the behaviors of site visitors. The more you understand the web traffic that you’re getting, the easier it will be to market to that traffic and convert more visitors into customers.

Market to Them Smartly

Once you have an email address or make a sale, you have a way to market to your existing and new customers. Make sure these emails are informative and that you give the reader something each time you send one to them. The email should not be a sales pitch for the most part but a way to connect with the customer to get them to come back and buy. You should also ensure that your social media presence is uniform and providing the same messages to customers so there is no confusion.

Leave a Trial of Breadcrumbs

The breadcrumb technique is also a good way to reach people. This is where you ask for a small snippet of information …

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